Atlanta Motor Speedway Rebranded Echo Park Speedway
The owners of Atlanta Motor Speedway announced today that the iconic track, most well known for being the home to Atlanta’s NASCAR races, will be renamed to Echo Park Speedway. The renaming is part of a multi-million dollar, multi-year brand sponsorship by Echo Park.
The new name takes effective immediately, with pictures on mainstream media channels already showing signage at the track. In addition a new website with information about the track, upcoming events and tickets is operating under the echoparkspeedway.com domain.
The sponsor Echo Park Automotive, specializes in pre-owned vehicle sales and is owned and operated by Sonic Automotive, a Charlotte, NC based Fortune 300 company.
The re-brand hits just weeks before the next upcoming NASCAR race, the Quaker State 400 on June 28th. The announcement relating to the re-brand noted while there have been given a facelift, including the previously mentioned branding implementation. However, as of now no other operational changes have been announced.
While Atlanta’s NASCAR races can attract 100,000 spectators each race, many car enthusiasts interaction with the track has primary been as the host of events like Import Alliance, Fuel Fest, Five Star Corvettes. It’s also the home to many of the Atlanta areas autocross events, including the SCCA.
About Echo Park Speedway
EchoPark Speedway has a storied history in NASCAR, hosting races every year since it opened as Atlanta International Raceway in 1960. The speedway hosted NASCAR’s season finale from 1987-2000, including the epic conclusion of the 1992 campaign which saw “The King,” Richard Petty, compete in his last NASCAR race; future legend Jeff Gordon make his first NASCAR Cup Series start; and Georgia’s own Bill Elliott win the race – narrowly losing the title to underdog owner-driver Alan Kulwicki.
Racing enthusiasts have long celebrated EchoPark Speedway’s high-speed, close-quarters racing action and exhilaratingly close finishes. Since its reconfiguration to a 28-degree banked, superspeedway-style track in 2021, that reputation has only been further bolstered. Three- and four-wide racing with abundant lead changes have become the norm when NASCAR visits Atlanta. In February 2024, EchoPark Speedway saw the closest three-wide finish in NASCAR history with race winner Daniel Suárez eclipsing Ryan Blaney and Kyle Busch by just 0.003 and 0.007 seconds, respectively. Earlier this year, a new record was set for most lead changes at the speedway. This month’s Quaker State 400 Available at Walmart is expected to continue that trend of thrilling NASCAR action in Atlanta.
EchoPark Speedway will host two NASCAR national touring series during the spectacular June 26-28 summer event. Schedules, tickets, and camping for the Quaker State 400 Available at Walmart weekend, can be found online at EchoParkSpeedway.com.
