Porsche Experience Center Expansion Planned

Porsche announced today that they are planning to more than double the size of the their headquarters complex in Atlanta. The announced expansion will add 33 acres of developed to the existing 27 acre complex.

The Porsche Experience Center complex is already home to the North American Headquarters of Porsche, a boutique hotel the Kimpton Overland and the Porsche Experience Center. It’s located south of the city near Hartsfield Jackson International Airport.

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Porsche is committed to the United States and our American hometown of Atlanta,”

Kjell Gruner, newly appointed President and CEO of PCNA

The new expansion will include the Porsche Service Center South, Porsche Classic Factory Restoration Center and an extension of the track at the Porsche Experience Center.

Porsche Experience Center

For Atlanta car enthusiasts having the Porsche Experience Center has been treat, and has further cemented Atlanta as one of the best cities for car enthusiasts.

This also starts a longer-term expansion of the successful Porsche Experience Center Atlanta, which has already welcomed over 270,000 visitors since opening in 2015.

Kjell Gruner, newly appointed President and CEO of PCNA

While there were few details on the specifics of the track expansion, construction on the extension is scheduled to begin in 2021 with completion targeting 2023. So don’t expect to try out the new asphalt anytime soon.

The ShiftAtlanta team will provide updates as we learn more specifics about the Porsche Experience Center expansions.

Porsche Service Center South

The Porsche Service Center South will be a 20,815 square foot repair facility featuring 13 lift bays. It will feature a Porsche Driver’s Selection Boutique and a waiting area and lounge. The facility is a joint venture, which will be owned and operated by Hennessey Porsche and Porsche Atlanta Perimeter.

The center has already broken ground and is expected to be in operation in third quarter next year.

Porsche Classic Factory Restoration Center

Details were limited on the Porsche Classic Factory Restoration Center. However the collectability of classic Porsches has driven an entire submarket of parts, service and restoration business by Porsche themselves. Today most restorations are done by third parties. However, Porsche has increasingly provided the parts and capabilities directly. With this new center Porsche will look to provide turn key restoration services, leveraging their deep experience, parts availability and factory expertise.

Construction on the Porsche Classic Factory Restoration Center is expected to begin in 2021 as part of the “Phase 2” of the expansion along with the track expansion.

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