BMW MX1 Weekend: Postponed To April 2021

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Original article continues below. Some links may have been changed.

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Sadly with just a month to go before the inaugural BMW MX1 Enthusiast Weekend, which was originally scheduled for August 14-15th, it has been postponed until April 2021.

The BMW MX1 Weekend joins a number of Atlanta Area Car Events Postponed due to COVID-19. While a number have recently been held, including Caffeine and Octane, the news of rising cases likely gave BMW and the BMW CCA a reason to reconsider.

The MX1 Weekend promised to give a first hand look at the newest generation of M and X models. It also included a driving event where you get the opportunity to drive M and X vehicles through a series of crafted experiences. It was also expected to be one of the largest gatherings of BMW owners ever at their planned Cars & Coffee social on Saturday morning.


The event has been rescheduled for April 9th and 10th, 2021. Registrations are automatically moved forward to the new dates. Per the official announcement, “You’re all set to attend MX1, as we’ll hold your spot and registration.”

Cancellations are available if you cannot make the rescheduled event. It includes a full refund. Additional details are forth coming regarding the canceling of reservations if you added the official hotel to your reservation.

More Information

Stay tuned to our MX1 Weekend post which we will be updating as additional details are provided. We are still planning to join a number of BMW Enthusiasts for the event in April 2021.

More information: https://shiftatlanta.org/bmw-mx1-weekend-all-things-m-and-x

Updated Event Schedule

The rescheduled event is planned for April 9th and 10th. It currently appears to follow the same schedule just on different days. Below is the original schedule of events, stay tuned for updates.


12 p.m. to 5 p.m.
BMW CCA Foundation
GENESIS: BMW from the Beginning
presented by The Werk Shop

4:30 p.m. to 8 p.m.
Exclusive After Hours Event
at BMW Performance Center


9 a.m. to 2 p.m.
Cars & Coffee
at the BMW CCA Headquarters

12 p.m. to 5 p.m.
BMW CCA Foundation
GENESIS: BMW from the Beginning
presented by The Werk Shop

4:30 p.m. to 8 p.m.
Exclusive After Hours Event
at BMW Performance Center

Show More

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