Park City Rally 2026
Here at ShiftAtlanta we love organized mountain drives. Outside of a race or track day, there may be no more pure experience for driving enthusiasts than beautiful mountain roads to drive through. Safely of course.
Recently there has been a number of events that promise a full weekend of curated driving and community, but one that really intrigues us is from Atlanta Breakfast Rally and Antrieb – the Park City Rally 2026.
Why this event? Well, for starters since Atlanta Breakfast Rally has come on to the scene they’ve focused on quality over quantity, but without being elitist or unnecessarily exclusive. ABR’s events stand out because they are for enthusiasts, not just for people with money to play with their toys. There isn’t necessarily anything wrong with Porsche or other high end driving events, but that doesn’t mean there isn’t a placer for high quality without the a high price tag. And it’s also not like you won’t find some really amazing cars driving with ABR.
Each year, ABR does a fully curated weekend, and this year the event will be the Park City Rally from April 3rd through 5th. Expect 2 1/2 days of excellent driving roads and a great group of people to drive with. This years drive is centered around Chattanooga. Roads throughout Central Tennessee and Western North Carolina are part of the route plan.
The pairing with Antrieb, which is an enthusiast focused apparel brand, is interesting to us. While we haven’t specifically been told there will be Antrieb goodies included with the grab bag, we certainly hope that would be the case. We’re fans of their stuff and the pairing is intriguing for sure.
If you are interested in joining the drive, you may want to act fast. As of the writing of this article, only 2, or so, driving slots remain.
The Park City Rally Up Close
Unsurprising, the drives and routes will be the star of the show and will be featured across the entire event. We wouldn’t expect anything less with an Atlanta Breakfast Rally event. You can expect amazing roads, covering everything from tight and technical mountain passes, to fast sweeping farm land.
A huge component of these events are the dinners and social activities in the evening. A planned dinner and social is planned at the end of both Friday and Saturday’s driving.
The car count is capped, the drive group will be small, the pace will be spirited but not pushing the limit. We want everyone to enjoy the drives without earning a driver’s award from the local law enforcement and avoiding accidents. – Atlanta Breakfast Rally
The Park City Rally will kickoff Friday April 3rd with lunch in the Metro Atlanta area. Once attendees arrive, and the meal is done, the group will head out on the first driving stage of the weekend. The first route will lead through a great variety of farm roads, tight mountain passes, relaxed back roads and finally, the urban sprawl of the host city Chattanooga . The day will finish at a local favorite for a meal and some drinks.
Saturday, attendees will wake to a full day of amazing roads, spectacular views, and great fun on a route spread over 3 states. The event will make a mid day stop for lunch and fuel before continuing along the route leading back to the host city.
Once the drive is done, there will be a group dinner at a nice restaurant in the city where attendees will enjoy an upscale, but casual, dining experience. After dinner, attendees will have the opportunity to get out and enjoy some of the nightlife around the city.
Finally, on Sunday, don’t expect any final day blues here. The day starts off with breakfast and then a group photoshoot. The final stage of driving will lead to more wonderful roads and stunning views before the event finishes back in Metro Atlanta.
Park City Rally Event Overview
The Park City Rally will occur April 3rd thru 5th, 2026. The event will see drivers exploring an incredible destination city in Chattanooga, TN that offers spectacular driving, great food, thriving nightlife, and quirky charm. This adventure will be limited to 12 total cars experiencing 3 days of amazing roads, great food, and most importantly, building memories and friendships to last a lifetime.
Learn more and get registered: Park City Rally 2026 Details and Registration
Fee Details
$300 per driver (includes dinner Saturday and extensive event swag bag chock full of goodies from our sponsors)
$100 per passenger (includes dinner Saturday, event t-shirt, and tote)
Lodging Details
ABR has selected the Moxy Chattanooga as our “home base” hotel for the weekend, but alternative options are available.
Pictures courtesy of Atlanta Breakfast Rally and Octane ATL. Photo’s by K Proctor Photography.
